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November 14, 2019


Bob Jennings

The arrogance of Phil Schiller and Apple, frankly, is not surprising to me either. As you did, I saw it first hand for decades, and the company that I once loved no longer exists. Apple, in my opinion, does not and has not cared truly about education for well over a decade. The long list of arrogant education executives who only cared about selling more products to schools, regardless of the outcome, was astonishing and yet they have come and gone for years. My tenure ended in 2015 after nearly 30 years and I have not missed the company for a single moment.

In my opinion, Mr. Schiller should be fired for his comments, but the arrogance is pretty deep in the giant spaceship. I taught in a school district that provided chrome books to every student last year and frankly if the students had been issued iPads, it would have been an absolute nightmare. iPads are a consumption tool only regardless of what Apple education marketing, or lack thereof, tries to tell people, in my opinion!

I still use the products personally, but do not recommend broad adoption for K12 schools as there are much more affordable alternatives that provide the tools needed for the majority of student needs.

Thanks for your candor and you are 100% correct in your assessment!

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