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October 11, 2013


Louis Wheeler

I agree with most of your comments. But, Apple's management might disagrees that IT is a good market. Enterprise customers can be very demanding. Apple is unlikely to jump through the necessary hoops which are required. I suspect that IT is becoming a niche. A very big one, but still it is a declining market.

Issues are also unclear, because of a bad world economy. The Wintel business model is being hit hard. The Windows OS has serious technical deficiencies which are not fixable. It's anyone's guess when it's internal flaws become critical. Instead, cloud based solutions are eating Microsoft's lunch.

Apple and the Wintel companies see a different future. It's too soon to know which vision will win.


Certainly if Apple is playing to its strengths, they will not try to work with enterprises using iCloud. I have a hard time seeing the value of iCloud as a consumer. I know Apple will not jump through enterprise hoops. I have seen that in person and written about it numerous times. I actually think Google with Chromebooks and Chromeboxes is the sleeper in all this.

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