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September 20, 2012



I was able to snag a copy of Appleworks for Windows before I left Apple. I LOVED Macwrite.


I think you're entirely correct. Your assessment of iPhoto can be applied to many of the changes that Apple has made in their software over the past 5 years.

In this case, you're a professional who needs to be productive in terms of your interactions with your software. A while back, Steve Jobs realized there were a lot more unprofessional and unproductive people in the world than the reverse. As a result, Apple has been making changes in their user-interfaces in an effort to win this unproductive market share--and, in the process, are throwing their productive users under the proverbial bus.

It's interesting that now that Steve Jobs is gone, Apple has mostly relented on their absurd removal of "Save as..." from their applications. With 10.8.2, the REAL "Save as..." is mostly back, albeit with an additional dialog box (still slower).


For those who are looking for other thoughts on Apple, you might be interested in this NY Times piece published the same day as my article. http://www.nytimes.com/2012/09/22/opinion/nocera-has-apple-peaked.html

Clayton Moore

I think that Apple is running smack dab into a technical ubiquitous world where the logo on the box wont matter as much. How many more markets can Apple either revolutionize like TV's, or how can they offer something never before seen to date?

I think for Apple continuing their foray onto content distribution and the hardware / software to support that is their future. How can they dominate that market into the future ?

I to feel like a kind of critical mass is around the corner. A time when if they cannot WOW consumers with "never before seen" then ……. well.

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