This past Sunday I read the article, "Ode to the passing of the postcard," in the Raleigh, NC paper.
I am not certain that I agree with the article which says the following.
Thanks to e-mail and cell phones, the postcard has become almost as scarce as the passenger pigeon.
I have actually written more postcards this summer than I have in the previous 50 years. Many of them have been business communications, but several have been cards to friends and relatives.
Since "do not call lists" became popular, the postcard has become one of the favored tools of businesses. People don't like long messages, they often don't even take the time to open some mail that they receive.
Many people believe that a simple postcard stands a better chance of being read.
I actually bought into the postcard idea but on a different level.
Since I am a photographer and enjoy capturing special images, I thought creating a postcard with some of my favorite scenes would be a great way to communicate with customers. I have done that with over 1,000 postcards this summer.
On the back side is my contact information and plenty of room to write a short note. I have sent lots of the postcards out to potential customers. I have also placed them in restaurants and even at the boat dealer where we got our boat.
My hope is that people will use the free postcards to communicate to friends and in the process my name will get known. I even did one batch of 200 that were already stamped.
Any kind of advertising like this is a long term project. Mine is connected to online advertising at Zillow, my profile at ActiveRain, at our real estate company Bluewater GMAC, print advertising at Dropping Anchor and of course my own web presence.
While it is pretty hard to measure the effectiveness of my postcards, they are a little different than what other people are using so I am hoping they work out.
Maybe in my own way I am doing something to keep an old form of communication viable in this century.
While most of my writing is done with a keyboard, I would hate to think that I have lost the ability to jot a note down on a postcard.
Of course some of the business communication that I have seen recently indicates that there are a number of people who have forgotten how to compose intelligent thoughts and transfer them to paper, but that is another story.
And that is something that scares me far more than the supposed passing of the postcard.